Previously, hospital campaigns occurred when a hospital board decreed that philanthropic funds were needed to provide capital for a new building. Often a hospital board member or foundation chairperson agreed to head the campaign and work with the hospital’s development officer or foundation director and their staff. Likely physicians were not involved. Subsequently, a group of community leaders began calling on identified businesses and people with means to seek contributions. And when a capital campaign for another organization in town began, the same process and usual suspects were involved there, too, often a quid pro quo response to fund raising. This webinar shows you another way.