Patients and families who experience great care often feel inspired to give back—but frequently they aren’t sure how to express their gratitude in a way that has an impact. In this session, discover tactics for engaging caregivers to receive and respond appropriately to gratitude as part of their critical, ethical role in philanthropy. Cindy Reynolds and Mark McCampbell explore keys to optimizing a referral-based medical philanthropy program, including the strategies employed at Bon Secours, and working with healthcare organizations around the world, to overcome challenges and create lasting philanthropic partnerships.