It’s About the Experience: Transforming Relationships by Managing Mid-Level and Legacy Donors Together
Available On Demand
Originally presented November 20, 2019
Speaker:
- Kimberley Blease, EVP, Blakely
High-value donors have lots in common – they need more in order to do more, and often our mid-level donors in our annual program are the same group of donors being targeted by planned giving departments for ongoing marketing. So why not integrate the marketing of planned giving and the stewardship and engagement of mid-level donors to create a better experience for everyone? In this session, we will talk about targeting your donors for integrated mid-level and legacy engagement, how to build effective donor journeys that support donor choice and tactics for engagement that deliver great experience and amazing outcomes! Whether you’re a big or small hospital, you’ll find these integration strategies can be scaled to your needs and work to do more with your donors.
Cost:
AHP Members: Free
Nonmembers: $199
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